Satisfaction surveys are an excellent method of monitoring user perception and expectation and
can be used as a powerful marketing tool.
However several key points should be addressed to ensure success:
- Decide on the scope of the survey.
- Decide on the target audience.
- Clearly define the questions.
- Make the survey easy to complete.
- Conduct the survey regularly.
- Make sure that the users understand the benefits.
- Publish the results.
- Follow through on survey results.
- Translate survey results into actions.